Chain with stones is one of Better Silver’s most important product categories, combining the company’s expertise in chain manufacturing with advanced stone-setting technologies. With the launch of tennis baguette, Better Silver further expands its portfolio of tennis jewellery, introducing a new interpretation of one of the most iconic and successful products in the industry.
Over the years, Better Silver has made significant investments in the development of tennis chains and tennis jewellery, becoming a specialist in this segment and building one of the market’s most comprehensive collections. Today, the company offers an extensive range of necklaces, bracelets and matching jewellery featuring different stone cuts, settings and design solutions.
The new tennis baguette collection reinterprets the classic tennis style through elegant baguette-cut synthetic stones, adding a distinctive and contemporary look to the category while maintaining the versatility and wearability that have made tennis jewellery a timeless bestseller.
Thanks to continuous investments in advanced automation and manufacturing technology, Better Silver has transformed an iconic jewellery classic into an accessible product category, capable of combining style, quality, consistency and competitive positioning. This industrial expertise allows the company to offer a wide assortment of chain with stones solutions while guaranteeing the reliability, scalability and flexibility required by international brands and retailers.
With tennis baguette, Better Silver continues to innovate within one of its core product categories, expanding the possibilities of tennis jewellery and offering customers new opportunities to enrich their collections with a fresh and contemporary design.