Made in Italy Silver Jewels

Vertically integrated manufacturing. Designed for high‑volume production.

Jewellery meets engineering

Fully integrated, in‑house production for retail and brand programmes.

Why brands work with Better Silver

Innovation and R&D as a strategic business driver
High quality standards
Fully in-house manufacturing
Reliable capacity for big players
Certified sustainability

1. ANALYZE LATEST TRENDS

We design jewelry inspired by the latest trends, centered around our wide range of chains.

2. DESIGN R&D – INDUSTRIAL PRECISION

We design your jewelry by merging tradition and style research to shape silver chains and finished jewelry.

3. VERTICALLY INTEGRATED PRODUCTION – NO OUTSOURCING

Our products are Made in Italy, with all production processes carried out in-house to ensure quality, confidentiality, and fast delivery.

4. LOGISTIC

For large customers with forecasts, we manage stock in our warehouses to ensure fast and efficient order fulfillment.

SUSTAINABILTY

For us, sustainability means taking RESPONSIBILITY to EVOLVE, GROW, and INNOVATE with care for everything around us.

We are committed to 100% RECYCLED SILVER and 100% RENEWABLE ENERGY in our Italian factories.

What we make

Chains Are our lifelong obsession

At Better Silver we elevate the rich heritage of chain jewelry through contemporary design.

We offer finished chains with findings and clasps, as well as unfinished chains by the meter or gram, delivered on spools for easy handling.

CHAINS WITH STONES

At Better Silver we reinterpret the iconic tennis chain through continuous product and process innovation.

We produce them in large quantities and at affordable prices, with a quality that has been constantly tested and improved over the years.

FANTASY CHAINS

We offer over 1.000 items, finished with casted clasps and accessories to suit a wide range of styles.

Each season, we translate jewelry trends into innovative Novelty Chains through cutting-edge technology.

Our multiple supplier awards testify to the industrial value we create.

OUR HISTORY

Better Silver ‘ s story begins in 1977 when an entrepreneurial young man called Romano Bettinardi began making silver chains in his garage in a village close to Vicenza, a city renowned for its goldsmithing and jewelry-making process.

The company remains solidly in the hands of the Bettinardi family, with the second generation occupying the CEO, COO and Marketing Director positions.