Better Silver history
Founded in Bressanvido (Vicenza) in 1977, Better Silver's production began with a few types of simple handmade chains.
After a few years the increasing number of important orders necessitated a larger workshop: the investments and the dedicated space both increased. In the early nineties the firm started making the item that would become one of its main products: the bead chain. By 1997 the production facilities covered 2,000 m2 and more than 110 tons of silver were being worked: international recognition was at the door.
2008 saw the company structure evolve into a Joint Stock Company and the addition of Paolo and Andrea, sons of founder and current president, Romano Bettinardi, to the board of directors.
We continue working today in an area of over 10,000 m2 to develop our offer: the chain production is now accompanied by experiments with “accessible jewellery” and accessories, always trying to interpret the constantly changing demands of our customers.
Thanks to their unwavering loyalty, our distribution network has extended to more than 80 countries worldwide.
After a few years the increasing number of important orders necessitated a larger workshop: the investments and the dedicated space both increased. In the early nineties the firm started making the item that would become one of its main products: the bead chain. By 1997 the production facilities covered 2,000 m2 and more than 110 tons of silver were being worked: international recognition was at the door.
2008 saw the company structure evolve into a Joint Stock Company and the addition of Paolo and Andrea, sons of founder and current president, Romano Bettinardi, to the board of directors.
We continue working today in an area of over 10,000 m2 to develop our offer: the chain production is now accompanied by experiments with “accessible jewellery” and accessories, always trying to interpret the constantly changing demands of our customers.
Thanks to their unwavering loyalty, our distribution network has extended to more than 80 countries worldwide.
16/07/10
Summer HolidaysBetter Silver will be closed for Summer Holidays from August 9th to 20th, and will re-open on Monday, August 23th.
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13/07/10
University Ca' Foscari VeneziaThe company is glad to share that on 13rd July 2010 is ended with a proclamation degree a thesis held at University Ca' Foscari of Venice concerning the competitive positioning of Better Silver S.p.A. in the Silver Market.
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